Looking
for locksmith advertising ideas? Here are some tried and tested ideas that will
surely boost the success of your locksmith company.
With over
2,000 qualified locksmiths in the United Kingdom, rising above the top may be a
challenging feat. Locksmiths, who are mostly self-employed, make over £31,500
per year at an average. They offer a wide variety of different skills, such as
cutting keys, selling and installing new lock systems, fixing broken locks,
helping people who have locked themselves out of their cars or homes, and
installing safes and vaults. Marketing and advertising is a vital part of your locksmith
company if you want to expand your business and double profits.
Internet
Listings
Internet
posts let your customers find your company online when they search for a
locksmith. Consider having your own website and learn how to maximize its
visibility by using location-specific posts, such as “locksmith W1”, “locksmith
SW12”, or “locksmith Tottenham.” Maintaining a website is easy and
not as costly as many of you have expected. Offer free inquiries and business
leads as part of your service. Just be sure to expose your company to more potential
customers.
Paid
Search
Paid
search is also a great advertising idea that can help clients search your
business online. For instance, when a prospective client searches for terms
like “locksmith SE1” and “install lock,” you can build an online ad that
will appear next to the search results. Good thing is, you only pay for the ad
if someone clicks on the link to your website. This makes a highly efficient
and targeted advertising plan of action for your locksmith company. It’s very
easy to set up an account with one of the largest search engine providers, like
Google and Yahoo.
Referral
Marketing
Getting
referrals from current and past customers, friends and family is one of the
best ways to advertise your locksmith company. Ask your list of contacts to
help you advertise your business. Make a written template or a draft that
defines your service offerings and benefits to clients, and request your
friends and satisfied customers to assist you by passing along the message to
their network of contacts. If you’re just easy to get along with, most people
won’t mind taking a few minutes to help out a small business entrepreneur in
his local area.
Direct
Mail
Mailing
directly to your potential clients can be an effective advertising idea for
locksmiths since it allows you to target a specific group. For instance, if the
common customer demography is elderly women who lock their key in the car, you
can make a modified list of people who fit this segment with the help of a
direct mail service provider. Then, you can send postcards or brochures
creatively detailing your services offered or send direct mail by making a
coupon or other ad types. Look for a direct mail provider that fits your needs
and budget to distribute it to clients in your local area.
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